OUR WORK

Smirnoff Holographic Mixology

Project info
We got consumers interacting with a brand like Smirnoff in a whole new way by allowing them to design their own molecular cocktails by simply selecting a few key ingredients from a wide range that even included things like liquid nitrogen and jelly beans. Best of all, they did this at the touch of... well... nothing thanks to our Kinect driven gesture based system. After slicing and dicing their selected fruits, consumers even received a printout of their unique recipe which is mixed right then and there for them by professional molecular mixologist barmen.
Date:
Type:
Client:
05/04/13
Holographic / Kinect
Smirnoff